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The musician gives £25,000 Mercury Prize to grassroots music venues

Sam Fender holding his trophy in his hometown
He was awarded the Mercury Prize last month in Newcastle

The artist has handed over the entirety of his £25,000 honor cash to the Music Venues Trust, which works to save the Britain's grassroots music venues.

The star was given the award on October 16 as his new release his work was declared the top album of the previous year.

Fender has chosen to give the cash to the MVT, in appreciation of the crucial part grassroots venues fulfilled in his initial steps.

"I would not have achieved what I am doing today if it hadn't been for all the gigs I did around the North East, and elsewhere, when I was just getting going," remarked the artist. "These venues are renowned, but they are struggling."

Since the start of 2023, at least 150 of these spaces have permanently closed – approximately one-sixth of the entire UK sector.

In the last year, top acts such as the band Pulp, Coldplay, the singer Katy Perry and Sheeran have all aided the Music Venues Trust in its initiatives to keep the scene afloat, by adding a small levy to their ticket prices, which benefits smaller concert halls.

He also participated, generating in excess of £100,000 on his recent tour to help thirty-eight local spots across the UK.

The donation helped locations that were confronting potential shutdown due to challenges stemming from flooding, fire incidents and family tragedies, as well as regulatory hurdles, court cases and neighbor objections.

Other venues were granted financial assistance in improving infrastructure and gear that positively impacted performers and concertgoers.

"The idea that funds from shows in big venues backs the local stages, where it kicks off for artists like me, is just logical," Sam Fender has commented.

The band Pulp performing
The group are one of the many acts who donated their Mercury Prize funds to good causes

The musician is not the first artist to give his honor funds to good deeds.

Back when they received the prize in 1996 for their album Different Class, vocalist Jarvis Cocker announced that the group would give their cash to the non-profit War Child.

That year, rapper and singer Ms Dynamite shared her award between several good causes, like the NSPCC and a Sickle Cell charity.

"I also contributed a thousand pounds to the center, to their gymnastics class, because I practiced gymnastics when I was younger and they lacked updated gear," Ms Dynamite shared with outlets.

Two years ago, Ezra Collective contributed their prize money to the community center that developed their act, as well as other grassroots music organisations.

Also the 1994 recipients the group contributed their winnings to a charity for MS after a acquaintance was diagnosed the disease.

"Receiving the award was sufficient," stated singer Small. "The money was the cherry on top but we didn't need the cherry, because we had the honor. So our winning affected another person's life."

Recently, the trust announced it had protected a couple of small stages in south-east England, by placing them under community ownership.

The Joiners in that area and The Croft in that location were bought under the Own Our Venues initiative, which is funded by Arts Council England and supporters who buy "ownership units" in the buildings.

The writer

Gina Sherman

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